An objection which I am given almost every day as I interact with prospective people & talk to others about Social Media Marketing is “I have tried SM marketing before & it doesn’t work.”
In my opinion & experience, there is tremendous value in social media, but I am not deluded. I realize that not every business has found that it works very well for them or at least in the short term they didn’t see a decent return on their investment, whether that investment came in the form of expenditure of their time, money or both. Therefore they conclude that SM marketing is a waste of time & money. But hold your horses!
SM Marketing may not be a good fit for your business, it’s true. However please don’t be too hasty either. Thousands of businesses are having fantastic success.
Before you toss SM Marketing on the scrap heap, please consider these factors. Some of you may get validation that it isn’t for your business but some of you may reconsider & give it a second shot, this time doing things a little differently.
Let’s look at some possible factors as to why to Social Media Marketing didn’t work…
All businesses are different & there are so many different variables when attempting to connect with your target market using SM marketing.
Social Media works best for companies that serve the whole of the country or even internationally. For those local businesses out there, it will be a little trickier. It’s just a fact, unfortunately. There may only be a certain limited amount of people within your geographical location, interested in the topics you are talking about.
Does this mean local businesses shouldn’t bother with SM Marketing? No that’s not what I’m trying to say at all. I am just saying you need to have realistic expectations & also consider wisely how much you invest in Social Media.
I believe that every business big or small should have a Social Media presence, remember it’s about quality, not quantity. A few loyal fans & followers can still be worth a lot to your businesses bottom line. Keep them engaged & strengthen the relationships you have with them. You know your business better than I do.
So if you feel that your business is extremely micro-niche or geographically tight, then I wouldn’t spend any money on social media at all but some carefully managed time instead. 15-20 minutes a day spent interacting with fans & followers is more than enough to give awesome value to them & keep an active Social Media presence without breaking the bank or wasting hours on SM that could be put towards something more productive.
Consider carefully how much you invest in SM marketing. Make sure it’s the right fit for your type of business & is likely to bring more rewards than expenses.
Some businesses are just a better natural fit than others when it comes to Social media marketing. Social Media is all about engagement. For some businesses this is easy & for others, there may be a little more imagination required.
Some businesses & organizations will always have pockets of learn people who want to listen & talk about the things relevant to their business. Fashion, arts & crafts, authors, restaurants, speakers, coaches, cookery, sports, theme parks, news, religion, charities, health, music, film, TV shows, the list goes on and on. There are certainly way more interesting enterprises out there than pleasant ones.
But there are pleasant ones. And you know who you are. Accountants, precision engineers, adhesive manufacturers, plumbers, locksmiths, taxi drivers, again the list goes on. Should businesses like these like this still use Social Networking? In my opinion yes, although less exciting people still need these kinds of services.
Get your thinking cap on & think of ways to make your Express English learning interesting or at the very least informative. This will still help to get people talking & interacting with you. Just accept that you may never get as many people talking as businesses in other slightly more “fun” markets.
You were trying to do it yourself, but you were doing it wrong. A lot of people mistakenly believe that their dabbling and fooling around a bit with social media themselves counts as a well thought out & executed Social Media Marketing Campaign. And then they are surprised when it doesn’t work.